How I (As Marvel) Would Have Handled Spider-Man
Everyone in the world is excited that Marvel has the Spider-Man rights. Literally. There are children in third world countries who have no idea what a Spider-Man or a Marvel is, yet they will still smile when you give them the news because we are genetically programmed to be happy when we hear the words, "Spider-Man is going to be in the MCU." While the news is undeniably awesome, though, there are a number of factors that have made me, at least, a little wary. First, Andrew Garfield has been kicked from the role, which will now go out to some other young-looking actor. Second, while it'll be amazing seeing Spidey fight alongside/with Captain America and Iron Man, Civil War is well on its way to being overstuffed. In addition to the two leads, it also has to introduce Black Panther and the new version of Spider-Man. It would take a phenomenal screenwriter to not shortchange any one character while still keeping the runtime under three hours.
Marvel knew that they were getting the Spider-Man rights. It was never a matter of if; it was a matter of when. Announcing Civil War before they even had the character may have seemed like it was giving Sony all of the cards, but it was actually Marvel calling their bluff. If Civil War came out and suffered from a distinct lack of Spider-Man, fans would have revolted, and they wouldn't have revolted against Marvel. Pitchforks and torches in hand, comic book fans and movie fans alike would have marched on Sony: the people who have run two series starring the character into the ground, refuse to learn from their mistakes (as evidenced by The Amazing Spider-Man 2 repeating the exact same frickin' crap as Spider-Man 3), and still don't give the rights to people who have repeatedly shown that they know what they're doing. Marvel was Frank Underwood giving Sony/Peter Russo a metaphorical razor and telling it to get its (obscenity removed) together or commit suicide...in a public opinion sense. And again, Sony could not afford to lose any more goodwill after The Amazing Spider-Man 2.
With that in mind, you can bet that Marvel had a plan in place for when they inevitably got the Spider-Man rights. I don't presume to know more about movies than Kevin Feige and his team, and Heaven knows I like or love most of the Marvel movies with a certain few obvious exceptions (Iron Man 2, The Incredible Hulk, Thor: The Dark World). This is really no more than me talking to myself and being vain enough to believe that someone else will read it. Still, I know how I would have handled the character once I got him, if in a certain situation, I'm Marvel (in this situation, I also beat Roger Meyer until he gives up the rights to solo Hulk movies). That's more what this is: a rant-ish type deal about how I would handle Spider-Man and why I'm narcissistic enough to think it might (might) be better than what Marvel's doing. It's me putting words down on a screen purely because they're in my head and I have nothing else to do with them. Hope you enjoy.